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7 Techniques For Generating Subscribers To A Newsletter
By Adam Davis
Imagine you are sitting at home relaxing
reading a book and sipping on ice cold lemonade, your friend
calls you up to tell you about a new product on the market.You
can’t help but get excited because you know your subscribers
will be interested!
After signing up for the products
affiliate program you send a recommendation of that product
to your subscribers and instantly net yourself some cash
just by pressing the SEND button! Not only that but your
customers actually say ‘Thanks for pointing me in the
right direction!’ Does this sound like fun to you?
If it does then read below, as this
is the Number 1 marketing strategy you need to implement
to be continuously successful online.
Start collecting email addresses
today.
Even if you don’t have a website
up and running I want you to call everyone you can think
of who would be interested in your niche and write down
there email address (This doesn’t mean calling up people
in the Yellow Pages and asking them, unless you enjoy having
people scream in your ear of course).
Below are my Top 7 Techniques to
boosting your opt-in rate starting with the most obvious.
1. Place a ‘Subscribe To My
Newsletter’ at the top, side and bottom of your webpage,
even your articles and copy should have a mention of your
newsletter in them somewhere. This may seem obvious but
it is surprising how many people have newsletters but only
promote them on their home page.
2. Include the ‘Benefits of
Subscribing’ to the newsletter, rarely do people sign
up to a newsletter without knowing what is in it for them.
For example you could write ‘Sign up to my free newsletter
to learn all the latest cutting edge secrets and techniques
for building a castle out of cards’.
3. Give your visitors an ‘Incentive
to Sign Up’ like a free ebook or a discount on products.
Nothing works better than an incentive, give your subscribers
something free only after they have confirmed their email
address with you. Make sure your incentive is related to
your niche (There is no point giving someone a discount
on cars if you sell dog shampoo as there is a good chance
they are just signing up for the discounted cars and have
no interest in dog shampoo).
4. Place a ‘Privacy Statement’
next to the sign up box for the security-conscious visitors
who come to your site. This reassures them of your intentions
with there contact details and will also show that you respect
your subscribers privacy.
5. Use ‘Viral Marketing’
strategies to turn one subscriber into five. This is simple,
give the subscriber something for free or a further discount
on a product or service if they refer four of there friends
who may be interested in the newsletter as well. Suddenly
you have turned one subscriber into five!
'Why Five?' you ask?
Well I have tested this and have
found that people often have more than one email address
and they (thinking that they are smart) type them in instead
of there friends. Trouble is the average person only has
one or two email addresses. So after they type in there
own they are then forced to think about there friends for
the last two.
6. ‘Co-Registration Partners’
are a fantastic way to build a subscriber list! All you
need to do is search on Google for web pages that are on
similar topic to you and email the owner about setting up
a co-registration with that person. When someone fills in
their details to subscribe to your newsletter you add a
checkbox underneath that asks if they wish to sign up to
your partner’s newsletter also. Remember there is no
such thing as a competitor on the web just potential joint
venture partners!
7. Pay a ‘Co-Registration Service’
to generate you subscribers in exchange for cash, my personal
recommendation is Nitro List Builder - www.nitrolistbuilder.com,
the only problem is the subscribers aren't that quality
and you have to be prepared to spend some cash. There are
ways of making this list warm up to you, but i'll dive into
that next time.
After implementing these techniques
I can guarantee you plenty more subscribers, I can not stress
to you how important building a list is on your website.
I want you to implement one of the above today and contact
me after a week to see if your subscribers have increased.
Have a great day!
Adam Davis is an Internet Marketer
based in Australia, he has been selling online for 2 years.
At only 17, he sold his successful
e-commerce business to focus on helping other people to
effectively market their products and services on the internet.
Check out http://www.1st-for-internet-marketing.com
for more Tips, Tools and Information to boost your traffic,
sales and maximize your profit.
