10 Classic E-zine Advertising
Tips by Ken Hill
1. Target your advertising.
The more targeted the e-zine is for
your offer, the greater your response will be for your proven
ad.
2. Track your ads.
Don't leave your ad campaigns to
guesswork. Use ad tracking to show you exactly which e-zines
and ads are most profitable.
3. Run your ad for multiple issues.
You'll get a better response, and
possibly save money as many publishers offer special deals
on bulk advertising.
4. Spend lots of time writing your
headline.
An effective headline will successfully
grab your reader's attention and target your audience.
Your winning headline will also get
people to read the rest of your ad, leading to more traffic
and sales.
If you're new to writing headlines,
and need some help check out my "9 Power Packed Headline
Formulas" at: http://www.scstats.com/r.cfm?i=5652
5. Don't try to sell your product
from your ad.
Write your ads to create interest
and get people to visit your site.
From here, your powerful sales page
will do the selling for you, and you'll be able to get people
to join your e-zine or mailing list for successful follow
up.
6. Don't use all caps in your headline.
You'll appear like your yelling at
your reader, and your ad will come off as amateurish.
7. Include a "call to action."
At the end of your e-zine ads, include
a call to action that tells your reader what you want them
to do next (i.e., visit your site or subscribe to your e-zine).
8. Don't be cute or funny with your
ad.
You might put your reader in a good
mood, but don't count on that translating into more visits
to your site or more sales.
9. Offer something for free.
Provide an incentive for visiting
your site such as a free ebook, sample chapter, or trial.
10. Subscribe to or view the archives
of the e-zines you would like to advertise in.
You'll be able to see the quality
of the content provided, how many ads are published in each
issue, and you'll get a good idea of the products those
readers are interested in by the ads being run.
About the Author
Article by Ken Hill. Ken's articles have been published
in numerous e-zines and web sites all over the net. Keep
up to date on his latest articles, and get more new valuable
tips by visiting him at: http://kenhill.blogspot.com
