How To Optimize Your Site Without
Breaking Search Engine Guidelines
by David Ausman
Having a nice design and an interesting content are
not enough to make sale. Who is going to visit your site?
Are you willing to spend thousands of dollars every month
just to advertise ?
More than 600 million queries made to major search engine
like Google, Yahoo, Exactseek, Hotbot and Msn every month.
Imagine if you can get only 1% from that amount, there will
be millions of targeted visitors to your site. Having this
amount of visitors every months, you will earn more than
$3000 with an ads CTR of 1.1% and CPC of $0.05. The CTR
is an estimated rate, it may vary from 0.1% to 3% depending
on advertising placement, banner design and relevancy.
By optimizing your site, you will have a several advantages
:
Lower cost in advertising - You don't need to spend substantial
amount of money to find high PR site to advertise. Your
good placement on search engine result page solely will
drive more traffic than your advertising does.
Targeted visitor - Since search engine shows only relevant
site to match user queries, your visitors that referred
from is whom you looking for.
How can i get a good placement on search engine ?
Maybe this is what you are asking right now. Doing a seo
job is never been easy. It needs practice and researching.
But I will show you a few good steps in doing it without
breaking search engine guidelines.
HTML coding - Make sure you make no mistake in HTML. And
also your coding should be neat. Include a descriptive words
for "ALT" tag.
Domain name - When choosing a domain name, try to find those
name that include your keyword. This will help to rank better
in search engine result page. [keyword1+keyword2] = [key
phrase]
Title - Make sure your page title is descriptive. Include
your keywords as well. Use 1 or 2 "-" to separate
keywords on your title.
Robots - Use robot text to allow and disallow search engine
to crawl some private pages. Robot source
Keywords - Choose the right 2 - 3 keywords for your
site. Always start with a low traffic and then add more
if only you have success with the previous one. Use this
resource to check your keywords: Overture keywords inventory
Keyword density - Keyword density is a measurement that
indicates how many times your keyword shows up within that
page. It should range from 5% to 20%, more than that will
be regarded as spam.
Anchor text - When you buy a text ads, make sure your title
contain your main targeted keywords that you choose. For
example; If you are running a gaming site, you would certainly
have to give anchor text like "Car racing gaming site"
or "Online gaming", but you shouldn't give something
like "Click here". When the search engine crawl
the anchor text > "click here", they treat
the content of that site contain in the anchor text is about
"click here" instead of gaming site.
"Don't participate in link schemes designed to increase
your site's ranking or Page Rank. In particular, avoid links
to web spammers or "bad neighborhoods" on the
web as your own ranking may be affected adversely by those
links." Source by Google guidelines.
We don't recommend you searching for link exchange to increase
your positioning in search engine just like what other people
is doing. Wasting their time on link building and searching
for new partner. Even if the could find 1000 reciprocal
links, the won't rank well in search engine. You don't need
to do this to get highly rated. Don't believe it ? Let's
do some research:
Type in the word in Google:
1. Reference - Look at the top 10 ranking. Do they have
a page where a lot of reciprocal link is placed ? Do they
search for link exchange ?
2. Webmaster - Same thing, look at the top 10 placement.
Do you see any link farm on their site ?
The answer is "no". They do not have any link
farm. The simple reason why they rank well is:
1. Domain name - Most of the top 10 ranking in Google have
their keyword included in their domain name.
2. HTML - They do well in HTML coding
3. Great content - By having a good content, plenty of
webmasters link to them without asking reciprocal link.
This will increase the number of inbound link to their site.
Note: Yahoo and Google have different source and methods
to rank web site. This research is done for Google.
Submission:
Warning to all of you. Don't use an automated submission
program to submit your URL. Be aware that your site might
get banned. Just a simple submission to Google, Yahoo, MSN,
DMOZ and Excatseek will be enough. Even if it may take months
to get indexed, but it is more secure to do it that way.
Just be patient !
About the Author
David Ausman is the owner of http://www.freehostingcompany.com
who has the vision to help new web designer understand how
to create a good web site
