RSS is the latest craze in online publishing. But what exactly
is RSS?
RSS or Rich Site Syndication is a file format similar to XML,
and is used by publishers to make their content available to others
in a format that can be universally understood.
RSS allows publishers to "syndicate" their content
through the distribution of lists of hyperlinks.
It has actually been around for a while, but with the advent
of spam filters and online blogging, it is fast becoming the choice
of ezine publishers who want to get their message across to their
subscribers.
However, not much attention has been given to the advantages
RSS provides for search engine optimization.
Why Search Engines Love RSS
Many SEO experts believe that sites optimized around themes,or
niches, where all pages correspond to a particular subject or
set of keywords, rank better in the search engines.
For example, if your website is designed to sell tennis rackets,
your entire site content would be focused around tennis and tennis
rackets.
Search engines like Google seem to prefer tightly-themed pages.
But where does RSS figure in all this?
RSS feeds, usually sourced from newsfeeds or blogs, often correspond
to a particular theme or niche.
By using highly targeted RSS feeds, you can enhance your site's
content without having to write a single line on your own.
It’s like having your own content writer - writing theme-based
articles for you - for free!
How can RSS improve my Search Engine Rankings?
There are three powerful reasons why content from RSS Feeds is
irresistible bait for search engine spiders.
1. RSS Feeds Provide Instant Themed Content
There are several publishers of RSS feeds that are specific to
a particular theme.
Since the feed is highly targeted, it could contain several keywords
that you want to rank highly for.
Adding these keywords to your pages helps Google tag your site
as one with relevant content.
2. RSS Feeds Provide Fresh, Updated Content
RSS feeds from large publishers are updated at specific intervals.
When the publisher adds a new article to the feed, the oldest
article is dropped.
These changes are immediately effected on your pages with the
RSS feed as well. So you have fresh relevant content for your
visitors every hour or day.
3. RSS Feeds Result in More Frequent Spidering
One thing I never anticipated would happen as a result of adding
an RSS feed to my site was that the Googlebot visited my site
almost daily.
To the Googlebot, my page that had the RSS feed incorporated into
it was as good as a page that was being updated daily, and in
its judgement, was a page that was worth visiting daily.
What this means to you, is that you will have your site being
indexed more frequently by the Googlebot and so any new pages
that you add to your site will be picked up much faster than your
competitors.
How does this benefit you as a marketer?
Well, for example, let's says a top Internet Marketer comes out
with a new product that you review and write up a little article
on, and that your competitors do the same.
Google generally tends to index pages at the start of the month
and if you miss that update, you will probably need to wait till
the next month to even see your entry in.
But, since your site has RSS feeds, it now gets indexed more
frequently. So the chances of getting your page indexed quickly
are much higher.
This gives you an advantage over the competition, as your review
will show up sooner in the search results than theirs.
Imagine what an entire month's advantage could do to your affiliate
sales!
Why Javascript Feeds Are Not Effective
Some sites offer javascript code that generates content sourced
from RSS feeds for your site.
These are of absolutely no value in terms of search engine rankings,
as the googlebot cannot read javascript and the content is not
interpreted as part of your page.
What you need is code that parses the RSS feed and renders the
feed as html content that's part of your page.
This is achieved using server side scripting languages like PHP
or ASP.
A good free ASP script is available from Kattanweb
http://www.kattanweb.com/webdev/projects/index.asp?ID=7
An equally good PHP script is CARP
http://www.geckotribe.com/rss/carp/
But, if you're looking for an easier solution, you should check
out Express RSS
http://www.novasoft-inc.net/express-rss
So in conclusion, besides optimizing on page and off page factors,
adding RSS feeds to your pages should be an important part of
your strategy to boost your search engine rankings.
About the Author
Satyajeet Hattangadi is the CEO of Novasoft Inc, a software solutions
provider, that specializes in affordable customized software solutions.
Get the Free Email Course "RSS Riches" and learn how
to use RSS to get high search engine rankings and monetize your
website at http://www.novasoft-inc.net/traffic-turbocharger
