HOW
TO START AN ONLINE BUSINESS
Are
you are finally ready to join the elite group of people
making money on the net? Great! It’s easier than
you think and I’m here to help you learn as you
go.
This
ebook will provide you with information and articles
that will help you learn from beginning basics on up.
I will give you resources for free software that will
help make your online business easier to learn, implement
and run, from beginning to end.
You
will also have access to numerous articles that will
help you to make informed decisions the whole way through.
This ebook will take you step by step through every
process. It’s worked for me and it can work for
you also.
I
have been on the internet since 1994 and I have been
working online since 1998. I have been making money
online ever since. I lived in Mexico for 3 years and
my online income gave me that freedom and I also realized
I can live anywhere in the world if I am working online.
Having
your own online business gives you a wonderful sense
of freedom. For some it will simply be that added extra
income to supplement what they earn from their full
time job. For others, you may be a stay at home mom
or maybe you are unemployed...no matter, there is a
place for any of you online, if you choose.
WHERE
TO START
The
first thing you need to decide is what type of website
business you want to put online.
On
the internet, knowledge and information are key! Provide
people with information or help them to find what they
are looking for and your site will be king.
I
would suggest starting with something that you already
have knowledge of and an interest in. Be it hobbies
or things you like to do online. If you have knowledge
of it then you already have a place to start.
RESEARCH
You
are going to want to research your idea and find out
who the competition are and how they are doing. This
is the who, what, where, why and how of other sites
so that you will have some good basics of what to put
on your site.
Your
first step will be the search engines. Hop on over to
Yahoo and Google and start researching your topic. Think
of keywords that you would use yourself if you were
researching this subject. Look for how many sites you
will be competing with and view their websites to get
an idea of what their content looks like.
Key
things to look for are whether or not they have a newsletter
or a way of making customers come back to their site
often. Do they have information that changes constantly?
Do they have a BLOG? (a diary that is usually updated
daily).
Study
their websites carefully and make notes of what you
liked and did not like at each site. Try to identify
what are their strongest features, things that make
people return and how they are making their money.
Researching
other sites is not something to be rushed. This takes
time, and should, because in the end you will benefit
by choosing the right topic for your site and the right
modules to make it work.
Just
as in the real world, you would not open a business
with out doing a lot of research, the same holds true
for the virtual world of the internet.
Once
you think you have your site topic, it's time to do
a bit more research.
GOOD
KEY WORDS
You
now need a program that will show you good keywords
related to your site and how they fair on the search
engines.
Http://www.emailpromotions.net/download/bidreporter.exe
Keywords
are critical to your success on the internet. If you
make the wrong choices nothing else is going to work.
Learning
about and understand keywords is the key to your success
on the internet. When you go to a search engine looking
for something, you try to think of a phrase or words
that will help the search engine to find what you are
looking for. These are keywords.
Trying
to find out and understand what people are typing in,
in order to find your product is going to be the key
to your product being successful.
The
better your keywords the more visitors you will receive.
The search engines will send them to your site in droves.
The better your keywords the higher you will be in the
search engines and that translates into traffic to your
site.
The
competition view in this program allows you to quickly
obtain a list of all your main competitors for a keyword
and how much they are paying on search engines to have
their keywords listed. This enables you to find out
who you are competing with and what their listing titles
are.
It
is also going to give you an idea of what the competition
is like out there, and how expensive it is for you or
others to use those keywords.
Now
I am not saying that you want to pay to put your site
in a search engine, but it is an option. Let’s
just get you started with basics before we go into paid
search engine placement.
Play
with this program for awhile as you do your research.
It can be a very valuable tool once you really understand
how to use it. Don’t expect to know it all at
once. Take your time and explore it’s power.
For
instance:
If
you are going to sell garden gadgets, you should know
how your customers and website visitors use the search
engines. For example, if you are a graphic designer
it will be very useful to know what searches your potential
target audience is doing. This will allow you to find
the best combination of keywords for your website and
at the same time be part of your research into what
you would like to do on the net.
This
keyword software is a utility that will give you clues
about the popular searches being made and you use it
while you are connected to the internet so it can give
you real time results.
In
this software one of the most useful tools for a beginner
is "The LinkPop" tab that allows you to find the link
popularity of various web sites. Type in a URL and click
'Go'. The link popularity is checked using Altavista,
Lycos, MSN and Google.
Site
Popularity Meter is another useful tool in this software.
If you have ever wondered how much traffic your competitor's
websites get then try this part of the program?
WHAT
KEY WORDS ARE MOST POPULAR?
Another
great free program “Keyword Live” also deals
with keywords.
Http://www.emailpromotions.net/download/keywordlive.exe
Let's
face it, the world is pretty big, and the Internet really
just represents a small portion of it - but even though
it's small in comparison, the sheer number of websites
is staggering!
In
order to help users find your site, you need an edge
- you need to know how they go about finding sites;
what they type into search engines, in order to improve
your position.
Of
course, the only way to do this was to buy reports that
detailed what keywords are commonly used, until now...
this great free program shows you the top 100 keywords
and phrases being used on several popular search engines
on the web - in real time!
Forget
getting last months, or even last weeks numbers; with
this program, you see what's happening RIGHT NOW, no
middleman, no hassle. This one-of-a-kind tool is an
absolute MUST for any person about to start an online
business, or even for just a casual user who wants to
know what's hot right now.
I
will often run this tool starting in the early morning
and let it run all day so that I get a good idea of
what people are searching for every day.
FREE
KEYWORD REPORT
This
site offers you free keyword reports sent to you weekly.
Http://our.affiliatetracking.net/wordtracker/a/12022
Every
week they will send you the top 500 frequently searched
words on the Internet, completely FREE of charge.
These
are taken from various metacrawlers across the internet
and stored in a database of over 350 million search
terms.
Use
the words they send to help you:
• Position
yourself in the market place
• Enhance
your meta tags, title and document body to increase
your visibility
• Spot
surges of interest on the internet
• Take
advantage of other people's spelling mistakes to increase
your web site traffic
DOMAIN
NAME ANALYZER
This
is a great tool for those who will be using Google AdWords
to get more income from their site and for those who
will be interested in using paid advertising.
This
program will search for keywords AND their related Google
AdWords and Overture campaigns using ONE single software
program... Ad Word Analyzer! This is a very easy to
use program and can pay for itself with the information
it gives you.
With
a click of your mouse, Ad Word Analyzer will automatically
return the following results:
• A
comprehensive list of all RELATED keyword phrases!
• The
number of searches that were conducted throughout the
previous month for each keyword phrase!
• The
number of advertising campaigns that currently exist
- for both Google AdWords AND Overture!
With
one click you will have determined how to best market
your product.
You
will see if an idea is popular based on the number of
searches, how much competition exists based on the number
of ad campaigns under way now and the exact keywords
you can use to bid cheap to lock in the maximum profits!
Ad
Word Analyzer ALSO displays the number of websites that
are associated with each keyword. Then, it takes that
number and divides it by the amount of searches that
have been conducted, giving you the exact search to
results ratio! So what does that mean to you?
Armed
with the results/search ratio for any given keyword,
you can immediately gauge the actual supply and demand.
The lower the R/S Ratio, the better the odds of you
making money in that particular product or service niche!
This
is not a free program but one that you will get tremendous
value from. It’s something to consider buying
in making your decision on what focus your site should
have.
Http://www.xybercode.com/ezGaffurl.php?offer=ashley3471&pid=1
So,
that's a simple start for you. Take your time, do your
research, use the free programs available, read the
articles and lets get started.
When
you are ready, go to lesson # 2.
Jean
Sutherland
SCOOP
Newsletter
http://www.emailpromotions.net
Resource
Articles
Look
Before You Leap ... Is A Home-Based Business REALLY
For You?
http://www.emailpromotions.net/TheEbook/articles/article-1.htm
Why
Newbies Are Afraid To Build A Website
http://www.emailpromotions.net/TheEbook/articles/article-2.htm
Why
Most Internet Businesses Fail!
http://www.emailpromotions.net/TheEbook/articles/article-3.htm
DOMAIN NAME
PICKING
YOUR DOMAIN NAME
Choosing
a domain name is the next most critical decision you
will have to make. Take your time and again, research
it thoroughly. Consider these things:
• Your
domain name MUST relate to your product or service that
your website will be providing. Avoid names that do
not represent your company or your product.
• Your
domain name should be as short as possible and very
easy to remember.
The
easier it is to remember the more likely people will
just type in your domain name from memory. Do not use
unusual spelling or hyphens. These tend to confuse people.
