5
Powerful Tips To Beat The Biggest Problem ALL
Marketers Face
I bet you can't tell
me... the single biggest problem facing Every
Direct Marketer, new and old. It's not generating
traffic, nor building an O'pt-In list, nor is
it finding products to market and it's not a
lack of Cash.
You can buy traffic,
you can buy O'pt-In list members, you can make
or buy products and you can even borrow Cash.
The biggest single problem for any Direct Marketer
is How To Earn Your Prospect's Trust.
Learn how to earn AND
keep trust and you open up huge new Marketing
possibilities.
Too many salespeople
of doubtful credentials, and too many adverts
promising so much and delivering so little have
hardened consumers, they no longer trust Marketers
and Marketing claims without a great deal of
convincing. So how exactly do you turn a skeptic
into a believer ?
Tip #1 - Make Your
First Contact Count
Your initial point of contact with prospects
is typically
* An advert, in a PPC, a banner exchange, a
classified or solo campaign
* An entry in a Search Engine directory,
* Or an article you have written.
Unfortunate as it may
be, people do judge others by first contact.
If your initial impression of someone is poor,
chances are that you will not give them a second
look, be it in business or your personal affairs.
Make sure your initial
point of contact with all prospects is to your
advantage.
This does NOT mean expensive, glitzy or superficial.
It means make your initial contact Sincere.
Keep that one word in mind as you design
all your sales and
marketing strategies and your Initial Contacts
will always be positive.
Tip #2 - Products,
Pricing, Promises and Personality
Sincerity in your contacts with prospects comes
from applying the (modified) 4 p's of marketing.
* Products
Market the best products you can and never settle
for second best. Add value and benefit to your
prospect with quality merchandise. Resist the
temptation to market "Cost Cutting"
alternatives that are in fact more expensive
due to their poorer
real value.
* Pricing
Price your merchandise at a fair value for the
producer, the consumer and the marketer. Over
pricing your products is a self defeating tactic
because prospects learn to avoid your pitch
and with over high pricing you invite competition
to under cut your cost and price base.
* Promises
Your sales literature and copy must be accurate
and reflect the true benefits of your products
and services. This does not mean you should
be unduly modest, by all means make big claims,
but make sure you can prove and demonstrate
anything you promise. Remember, in this context,
any guarantee you give must be more solid than
any Banks Vaults and worth as much as the contents
of Fort Knox
* Personality
Inject your personality into your contact with
prospects. People love to do business with people
they know. Avoid doing things you feel uncomfortable
with, but do tell people about yourself, your
failures, your wins, your hopes and your fears.
Be the human face of you business and build
a sincere relationship with prospects.
Tip #3 - Communication
When you get past the initial contact, the next
hurdle in building trust is communication with
your prospects. There are several ways to do
this
* A sequential autoresponder
with relevant messages sent to your O'pt-In
prospects at regular AND frequent intervals.
* An e-zine sent out
to subscribers with useful information and not
just an excuse for another advert.
* Articles showing your
prospects how YOU manage your business and personal
tasks, tactics and strategies.
Communication is two
way traffic. Ask your prospects for input into
your professional relationship and how they
think you can improve it. Listen to your prospects.
Tip #4 - Credibility
Prospects always seek comfort that they are
doing the right thing.
It pays to use "borrowed"
credibility if you are not a world recognised
expert in your field. This is where testimonials
enter the picture.
Here are a few ways in
which you can obtain testimonials and build
credibility with a new product or service :
* Give a few samples
away to a test group in return for the testimonial
* Use functionally disabled
or time barred samples as demo versions which
you can give away to prospects
* Develop fully functional
modules with less features than the standard
product and give those away to prospects.
* Develop e-courses and
other training programs showing prospects the
benefits and training them in how to use and
consume your products and services.
Tip #5 - Service
Your prospect's Trust is very hard earned. But
this is as nothing when compared to retaining
their Trust. once a prospect becomes a
customer, too many marketers make the fatal
mistake of taking that customer for granted.
Post sales service is a crunch time for cementing
the Trust you have managed to win with such
effort.
Make sure you stay in touch with your new customer.
Offer them advice and help in the use of their
new product or service. Make sure any potential
issues are dealt with before they escalate.
Be available and within easy contact for your
customers and
prospects.
Relevant Resources
http://www.simplyeasier.com/me.html
Conclusion
As a direct marketer you can buy traffic, you
can buy O'pt-In list members, you can make or
buy products and you can even borrow Cash. You
cannot manufacture or in any way manipulate
trust. Trust is the one thing in your business
that must be earned the Hard Way.
Be sincere, do the right
things as shown here and build trust with your
prospects.
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Charles Kangethe of http://www.simplyeasier.com
is a leading new wave Netpreneur and a published
author from England. The "Simply Easier"
brand name is your guarantee of high value,
quality Marketing Products, Services and Resources.
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