Creating Targeted
Content
10 Tips On How To Generate Targeted Ideas For
Your Website Content
1. Participate in chat rooms related to your
targeted audience. Watch what questions people
are asking and ask others what information they're
interested in.
2. Examine what information in being broadcast
on TV, news and talk shows. That information
is usually hot topics.
3. Hang out in similar message boards. People
leave questions for information they're seeking.
That is a strong indicator of subjects to write
about.
4. Survey your web site visitors or current
customers. Ask them what type of articles they
would like to see published on your web site
or in your e-zine.
5. Regularly check your site's guest books.
People sometimes leave questions or comments
that would help you generate high readership
articles.
6. Check online bookstore's best sellers list.
They're very good resources for finding winning
topics and ideas to write about.
7. Use the time of year to come up with good
topics. You could relate your content to the
holiday, season, things that happen years ago
during that time, etc.
8. Join some related e-mail discussion lists.
Explore the question being asked and the subjects
people are discussing.
9. Relate your article to a current fad that's
going on in your specific industry. The topic
is usually interesting to your target audience.
10. Make a file of visitor or customer questions
you receive via e-mail or phone. Usually, others
have the same questions, but never ask.
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