The
3 Secret Keys To Knowing If Your Idea
Has The Potential Of Becoming Wildly Successful!
By
Hans Klein
There's
no question that a powerful idea has the
potential to bring success to you and
your business, but how do you know if
your article, product, or ad copy concept
will become successful?
Well,
below are the three keys that must be
a part of any idea before you spend your
valuable time and energy working on it.
1.
An audience must desire it! - Any successful
idea needs a target group of customers
who not only want it, but also DESIRE
it because the idea addresses a deep problem
and/or frustration.
So,
when you look at your idea, you must ask:
"Does
this idea help alleviate or address a
deep problem or frustration?"
"Will
my target group of customers react positively
to my idea?"
"Will
my idea create EXCITEMENT in my target
audience?"
Once
your idea solves these questions, it is
time to move on to the next key:
2.
It must have a unique interest in it!
- If your idea is for
a new killer product, this is known as
your Unique Selling Position (what sets
you apart from your competitors).
But,
for your articles and ad copy, they must
also have something that separates them
from competitors. I like to call this
a unique interest. A unique interest is
something that draws the reader in and
makes him want to stay and listen to everything
you have to say.
You
can create a unique interest by using
something intriguing from the news, with
a riveting story, or just talk about something
that your readers will find value in.
Just
be sure that the news story is interesting
and not related to anything that could
cause tempers to rise, like politics or
a controversial subject.
After
you have found the unique part of your
idea, you must consider the third key:
3.
You must be passionate about it! - This
key is probably
the most often overlooked, but it is also
the most important.
The
reason this step is so important is that
if your energy and mind are not enthusiastic
about an idea, it is either not going
to be completed, or you are not going
to put in the extra effort that is required
to push your idea over the line that determines
success!
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