Traffic Tips
SEEING WHAT
THE SEARCH ENGINES SEE
Getting a Top 10 ranking is only half
the battle; it just gets a link to your website in front of
the searchers eyeballs.
Once you are on the first page of results,
you still have to entice the visitor to pick your link from
the 9 other competing sites.
When you use PPC, you get to hone the
exact copy that makes the visitors (who are ready, able and
willing to purchase) c'lick on your ad.
With Organic (un-paid) Search Engine
listing you must use your HTML code to make a compelling pitch
that will grab the readers attention.
The main link is derived from your
TITLE tag.
But your description can come from
either your META Description tag or from the words at the
top of your page and around the keyword that the searcher
typed in.
To take the guess work out of this
use the Google Predictor
Poodle Predictor is a little known
tactic for increasing web site traffic and yet it is so easy
to use that anyone can do it.
Go to google.com and type in "google
poodle"
Click on any of the sites that host
the predictor.
When there simply type in the url that
you want to check to see what your site will look like in
search-engine results. You might be surprised to find that
what you thought google or any other search engine would pick
up from your site such as your carefully crafted description
is not at all what google sees andpresents to the public.
Keep changing the text at the top of
your url until you get exactly what you want your visitors
to see. Write new text if needed.
This will increase the amount of traffic
that you get since most people don't know about this trick.
I encourage you to try this for yourself
and see what other people see when viewing your search engine
listing.
I found the Google Poodle at:
http://www.gritechnologies.com/tools/spider.go